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HULA atoms were discovered at the beginning of the century.
HULA brand was created shortly after that.
The initial idea was to create a brand, independent from prevailing trends, with small collections designed by young local designers, produced in Estonia of Estonian materials. The objective of HULA is to offer garments, which would be an alternative to mass production, providing a young-minded customer with collections full of interesting cuts and smart details produced in small volumes.
Every collection is being designed by different Fashion students from the Estonian Academy of Arts. This guarantees the freshness and uniqueness of the ideas. The rest of the HULA team is responsible for the continuity of HULA handwriting. One principal point has been entwined in every collection just like a piece of red thread  –  the birth of every single garment into this world has to be well-reasoned and -considered.
/ Hula / Asjad / Poed / Kontakt / Press /
Website design Aadam. Developement and programming Mindworks. 2006